Most Americans contacted by campaigns were reached by text or email
Core finding
Text or email reached more Americans than any other campaign channel during the 2024 election cycle, with 53% saying a campaign or party contacted them that way, according to a Verasight survey conducted Oct. 1-11, 2024.
Direct mail came next at 35%, followed by social media ads (28%) and phone calls (22%), while far fewer were reached at the door (10%); nearly three-in-ten Americans (28%) report no contact from any campaign or party.
Selected responses
Most Americans contacted by campaigns were reached by text or email.
During this election cycle, have you been contacted by a campaign or party in any of the following ways?
n = 1,000 · Oct 1–11, 2024 · MoE ±3.4%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Oct 1–11, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.4% |
| Module | pol |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-apsa-2024.tiiny.co
During this election cycle, have you been contacted by a campaign or party in any of the following ways?
Cite this question
Verasight APSA Omnibus Survey #2024-103, fielded October 1-11, 2024, N=1,000 US adults age 18+, +/- 3.4%.