Half of Americans say local sports teams are important to their city
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Aug. 20 to 25, 2025, 51% of Americans said their local sports team is at least somewhat important to their city. This includes 25% who said very important and 25% who said somewhat important.
About one in five said their local sports team is unimportant to their city (21%), with 13% who said very unimportant and 7% who said somewhat unimportant. Another 29% were neutral.
Topline scale
51% of Americans say their local sports team is at least somewhat important to their city.
How important is your local sports team to your city?
n = 1,000 · Aug 20–25, 2025 · MoE ±3.1%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 20–25, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.1% |
| Module | ASA Omnibus Survey |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/asa-2025
How important is your local sports team to your city?
Cite this question
ASA Omnibus Survey, fielded August 20-25, 2025, N=1,000 United States adults, +/- 3.1%.