Many people take surveys simply because they enjoy it
Core finding
Enjoyment outranks even the money. A Verasight survey conducted May 22-24, 2024, finds that most Americans (57%) say they take part because they like to do surveys.
Nearly half (49%) also point to the incentive, and 27% say the topic was interesting. Smaller shares say it wasn't too long (17%) or had good visual design (10%), and 2% cite something else.
Selected responses
Many people take surveys simply because they enjoy it.
What made you decide to do this survey?
n = 1,000 · May 22–24, 2024 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 22–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AAPOR Omnibus Survey #2024-054 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2024.tiiny.co
What made you decide to do this survey?
Cite this question
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.