Most Americans like a survey incentive that adds a charity donation
Core finding
An incentive that pays in full by prepaid card and adds a small charity donation on top is an easy sell, a May 2024 Verasight survey finds. Nine-in-ten Americans (90%) say that offer would interest them, including 34% who say it would become their preferred incentive offer.
A majority (56%) say it would be one they would likely choose, and just 10% say the offer would not interest them.
Topline distribution
Most Americans like a survey incentive that adds a charity donation.
If you were to receive a survey invitation with an incentive/reward that gave you 100% of your incentive payment via a prepaid Visa card and then also gave 5% of the incentive value to a charity of your choice, would that incentive offer interest you?
n = 1,000 · May 22–24, 2024 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 22–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AAPOR Omnibus Survey #2024-054 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2024.tiiny.co
If you were to receive a survey invitation with an incentive/reward that gave you 100% of your incentive payment via a prepaid Visa card and then also gave 5% of the incentive value to a charity of your choice, would that incentive offer interest you?
Cite this question
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.