Americans prefer physical buttons on small kitchen appliances
Core finding
When it comes to small kitchen appliances, physical controls are the draw: more than a third of Americans (36%) most prefer a model run primarily through physical controls, with an app adding basic or extra functionality, according to a December 2025 Verasight survey.
Another 29% would rather keep smartphone apps out of appliance controls altogether, and 27% like a model controlled equally through an app and physical buttons. App-first designs find little appetite: just 6% prefer primarily app control with basic physical buttons, and 3% want an app-only machine.
Topline distribution
Americans prefer physical buttons on small kitchen appliances.
If you were considering purchasing a small kitchen appliance, which of the following control options would you prefer most?
n = 1,000 · Dec 3–8, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Dec 3–8, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | tech_behavior |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-human-v-synthetic
If you were considering purchasing a small kitchen appliance, which of the following control options would you prefer most?
Cite this question
Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.