Dining out is the first thing to go when money feels tight

Dec 3–8, 2025 · n = 1,000 · MoE ±3.2%Source report ↗

Core finding

Restaurant meals are the first line Americans cross off a tight budget: 43% say dining out is the category they cut first when money runs short, a December 2025 Verasight survey finds.

Travel comes next, the first cut for about a quarter of Americans (24%), followed by outings with friends (12%). Clothing (7%), outings with family (6%), personal care (4%) and home goods (4%) are the first to go for far smaller shares.

Topline distribution

Dining out is the first thing to go when money feels tight.

When money feels tight, which category do you cut first?

Dining out
43.0%
Travel
24.4%
Out of home experiences with friends
11.9%
Clothing
7.0%
Out of home experiences with family
6.3%
Personal care/beauty
3.7%
Home goods
3.7%

n = 1,000 · Dec 3–8, 2025 · MoE ±3.2%

ModeVerasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting
PopulationUS adults age 18+
Field datesDec 3–8, 2025
Base (unweighted)1,000
Margin of error±3.2%
Moduletech_behavior
SponsorVerasight
Weight variableweight
Weighting targetsage, race/ethnicity, sex, income, education, region, metropolitan status

Sources

  1. 01

    When money feels tight, which category do you cut first?

    reports.verasight.io/r/verasight-human-v-synthetic

Cite this question

Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.