The holidays were what Americans looked forward to most in late 2025
Core finding
In a Verasight survey of 1,000 U.S. adults conducted Aug. 1 to 6, 2025, 44% of Americans said the holiday season was what they were most excited about in the second half of 2025.
Another 21% said they did not care and were ready for 2026, while 18% chose Thanksgiving and 18% chose Halloween.
Topline distribution
44% of Americans were most excited for the holiday season in the second half of 2025.
What are you most excited about the second half of 2025?
n = 1,000 · Aug 1–6, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | United States adults |
| Field dates | Aug 1–6, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | A |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-quirks-2025.tiiny.co
What are you most excited about the second half of 2025?
Cite this question
Verasight Quirks Omnibus Survey, fielded August 1-6, 2025, N=1,000 United States adults, +/- 3.2%.