Password managers are the top tool Americans use to guard their browsing
Core finding
About a third of Americans (35%) use a password manager when they browse online, ahead of any other privacy tool, according to a May 2024 Verasight survey. Ad blockers and private or incognito browsing are each used by 28%.
Fewer use a virtual private network (20%) or encryption (11%). At the same time, 32% of adults use none of these protections.
Selected responses
Password managers are the top tool Americans use to guard their browsing.
Which of the following do you use when browsing online?
n = 1,000 · May 22–24, 2024 · MoE ±3.3%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | May 22–24, 2024 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.3% |
| Module | Verasight AAPOR Omnibus Survey #2024-054 |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- verasight-aapor-2024.tiiny.co
Which of the following do you use when browsing online?
Cite this question
Verasight AAPOR Omnibus Survey #2024-054, fielded May 22-24, 2024, N=1,000 US adults age 18+, +/- 3.3%.