Most Americans made a purchase in the past week
Core finding
Most Americans did some shopping in the past week, and the most widespread act was the sale itself: 80% say they completed a purchase, according to a December 2025 Verasight survey.
Two-thirds (66%) looked for the best prices or deals, and about half (52%) explored product options before deciding. Smaller shares gathered reviews and recommendations (40%), basic product facts (36%) or shopping inspiration (26%), while just 6% did none of these things.
Selected responses
Most Americans made a purchase in the past week.
Over the last week, which of the following shopping-related activities, if any, did you do?
n = 1,000 · Dec 3–8, 2025 · MoE ±3.2%
Methodology
Full methodology →| Mode | Verasight panel recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting |
|---|---|
| Population | US adults age 18+ |
| Field dates | Dec 3–8, 2025 |
| Base (unweighted) | 1,000 |
| Margin of error | ±3.2% |
| Module | tech_behavior |
| Sponsor | Verasight |
| Weight variable | weight |
| Weighting targets | age, race/ethnicity, sex, income, education, region, metropolitan status |
Sources
- reports.verasight.io/r/verasight-human-v-synthetic
Over the last week, which of the following shopping-related activities, if any, did you do?
Cite this question
Verasight Human/LLM Comparison Survey #2025-172, fielded December 3-8, 2025, N=1,000 US adults age 18+, +/- 3.2%.